![]() ![]() ![]() It’s easy to use and has a large app and integration ecosystem, but it doesn’t come cheap. The Sales Hub CRM package enhances this considerably and scales up some of the marketing and customer service elements at the same time. Takeaway: Hubspot offers a great free service with powerful tools across various GTM activities. Hubspot’s wide range of Go-To-Market (GTM) tools for sales, marketing, and support professionals are arranged in five overlapping Hubs: Sales, Marketing, Operations, CMS, and Customer Service.Īnd they’re underpinned by one of the best free offerings on the market that offers a selection of tools from each Hub to get you hooked. We are 5+ years since the launch of Hubspot CRM and, to this day, when we do unaided surveys and ask people what they think Hubspot is-a troubling number of times, the answer still comes back to 'it's a marketing software company.' - Dharmesh Shah, Co-founder & CTO, HubspotĪnd yet much of what Hubspot is renowned for is very much central to what is expected of CRM SaaS platforms in 2022 (e.g. The issue with the product line expansion is that you become a victim of your success. Unlike Zendesk, Hubspot developed its CRM platform in-house, but it’s still best known for marketing automation. Hubspot-The Go-To-Market leader’s attempt at CRM High pricing and limited functionality restrict its appeal as a standalone service. Takeaway: A great complement to Zendesk Suite, but otherwise Zendesk Sell blends into the CRM crowd somewhat. Is it doing enough to differentiate itself? It ticks all the right boxes in terms of ease of use and functionality-and it has a couple of standout features that we’ll look at later.īut that 20 th place ranking says something about Zendesk Sell. It seems fair to say that Zendesk’s core business is Zendesk Suite (the clue is in the name…), but that doesn’t make Zendesk Sell an afterthought or a bolt-on. Zendesk Sell is based on Base CRM, a platform that Zendesk acquired in 2018-making it a fairly new entrant into the CRM space. Zendesk-CRM from the customer support giants In this blog, we will be comparing Zendesk Sell to Hubspot Sales Hub in the first instance, but the other products on offer will feature in a secondary role. Zendesk offers CRM as part of its Zendesk Sell product, while Hubspot provides a basic, free CRM to all users-and then powers it up as part of Hubspot Sales Hub. The key difference between Zendesk and Hubspotīoth Zendesk and Hubspot have other products besides their CRM offerings that are better known, as we’ve already mentioned. Aggregate a minimum of 100 reviews across G2, GetApp, TrustRadius, FinancesOnline, and all relevant SaaS review sites to understand the customer sentiment at scale.Interview the current and past users to understand the nitty-gritty of the features that are a must-have, good-to-have, and what’s missing.Reach out to at least 15 existing and past users of both platforms to understand their first-hand experience.Refer to the notes on why we decided to go through or not-go-through with the platform.Trial the free version of the software to get a feel of the platform, if there is one.Schedule a demo with both the CRMs (we had seriously evaluated between them to arrive at the CRM we use internally-and fun fact, Avoma integrates with both Zendesk and Hubspot).Here’s the 7-step process on how we arrive at our comparative information in an unbiased way: ![]() This blog aims to share the learnings and observations from our evaluation journey and bring in the points of view of other evaluators and customers-past and present-of these two CRM platforms. We’ve gone through the CRM evaluation phase multiple times ourselves. Our research approach to arriving at an objective comparisonīefore getting stuck in, here are a few notes on how we’ve tried to compare Zendesk vs Hubspot.Īt Avoma, we are a SaaS organization ourselves and strongly believe in being useful and helpful to the SaaS community with our Modern SaaS initiative. It’s also worth looking at the number of reviews on both platforms: Hubspot has received many times more reviews than Zendesk to get those scores. The overall scores are Zendesk 4.3 vs Hubspot 4.5, with Hubspot ahead on every measure except for “Ease of Use” where they are tied. ![]()
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